The Ellipsend blog: DM sales benchmarks, setter playbooks and comparisons

DM setter benchmarks 2026: data from Instagram and Facebook setter teams

by Gabe Padilla

DM setter KPIs: the 7 numbers every setter team should track

by Gabe Padilla

How to track which Instagram posts make sales

by Gabe Padilla

Ellipsend vs ManyChat: which one fits a DM setter team?

by Gabe Padilla

Benchmarks

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How fast should DM setters reply to leads? Speed to lead, explainedby Gabe Padilla · 10 min read

When do Instagram DM leads come in? Peak hours and days for setter teamsby Gabe Padilla

How many DM follow-ups does it take to get a reply?by Gabe Padilla

Voice notes vs text in DMs: which gets more repliesby Gabe Padilla

Setter playbooks

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What is a DM setter? The role, the pay and the numbers that matterby Gabe Padilla · 12 min read

DM setter KPIs: the 7 numbers every setter team should trackby Gabe Padilla · 10 min read

The best CRM for Instagram DM setter teams: a buyer's checklistby Gabe Padilla · 13 min read

Instagram rules

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Instagram's 24-hour messaging window and 7-day human agent window, explainedby Gabe Padilla · 12 min read

How to avoid Instagram DM restrictions (and what to do if you get one)by Gabe Padilla · 11 min read

Instagram comment-to-DM automations: how to set them up the right wayby Gabe Padilla · 11 min read

Comparisons

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ManyChat alternatives for teams that sell in the DMs (and when to stay)by Gabe Padilla · 14 min read

Ellipsend vs ManyChat: which one fits a DM setter team?by Gabe Padilla

Ellipsend vs Winly (formerly Revio): DM sales CRMs for setter teams comparedby Gabe Padilla

Ellipsend vs Mochi: which DM sales tool fits your setter teamby Gabe Padilla

Ellipsend vs GoHighLevel for Instagram DM setter teamsby Gabe Padilla

Meta Business Suite inbox vs Ellipsend for DM setter teamsby Gabe Padilla